Amazingly, you can buy really cheap, high quality generic ink just by connecting to the internet! Then again, saving money online is nothing new. You see, a lot of people already know how much a person can save by buying online. How do online stores offer their products for so much less? They've got no overhead. Another reason they're selling so low is because they have to offer a competitive price. They lower the item price so they can charge a fair rate on delivery. Really, if the total cost, including the cost of shipping and the price of the item, exceeds the cost in a brick and mortar store, you're getting a raw deal.